Roto Frank is a German company established in 1935, a manufacturer of window and door technologies. Among other products, the company produces childproof window locks to ensure safety.
The agency’s task was to make a video that would touch upon the serious topic with ease and in a non-standard way.
The concept of the video refers to what is familiar and relatable to every parent. To protect their child.
Parents often take children’s safety to extremes, and it’s hard to control the desire to protect from everything. Sometimes it can stop the child from exploring the world.
But sometimes there’s no such thing as being too careful and it’s better to think of the things that might seem insignificant…
"Caring can be overprotective, but sometimes it’s crucial"